Friday, 15 August 2014

Emerging Ready-to-Wear label RAAH Showcases Fab Fashion at the 4th AFWL + See their Debut Lookbook


RAAH at AFWL 4th Edition - BellaNaija - August2014023
Introducing new Ready-to-Wear fashion brand RAAH!
The label showcased at the recently concluded Africa Fashion Week London (AFWL) 4th edition, and presented their debut collection tagged “Fly/Fly High” to an international audience.
RAAH was created in April 2014 by businesswoman turned fashion designer Rahima Mohamed, and showcased a collection inspired by the celebration of colours from earthy creams, ivories, vibrant reds and timeless black. It also features vintage pieces.
Speaking in her experience at AFWL, Rahima said – “My first AFWL experience was amazing, I learned a lot about the backstage madness and met so many talented emerging designers that inspired me to challenge myself more, so it was really a great experience“. “The first runway experience was fantastic. It was hectic and I was nervous at first but I got over it because the crowd made it easy for me!” she added.
The collection and designer received praise from the New African Woman Editor-in-Chief, Jane Jere and AFWL Founder Ronke Ademiluyi among others on the success of the showcase.
See photos from the showcase below as well as their debut lookbook.
RAAH at AFWL 4th Edition - BellaNaija - August2014013 RAAH at AFWL 4th Edition - BellaNaija - August2014005 RAAH at AFWL 4th Edition - BellaNaija - August2014007 RAAH at AFWL 4th Edition - BellaNaija - August2014009 RAAH at AFWL 4th Edition - BellaNaija - August2014010 RAAH at AFWL 4th Edition - BellaNaija - August2014012 RAAH at AFWL 4th Edition - BellaNaija - August2014014 RAAH at AFWL 4th Edition - BellaNaija - August2014022RAAH at AFWL 4th Edition - BellaNaija - August2014004 RAAH at AFWL 4th Edition - BellaNaija - August2014006 RAAH at AFWL 4th Edition - BellaNaija - August2014001 RAAH at AFWL 4th Edition - BellaNaija - August2014002 RAAH at AFWL 4th Edition - BellaNaija - August2014003 RAAH at AFWL 4th Edition - BellaNaija - August2014008 RAAH at AFWL 4th Edition - BellaNaija - August2014011 RAAH at AFWL 4th Edition - BellaNaija - August2014016
RAAH at AFWL 4th Edition - BellaNaija - August2014020
Lookbook
RAAH Ready to Wear Lookbook - BellaNaija - August2014008 RAAH Ready to Wear Lookbook - BellaNaija - August2014001 RAAH Ready to Wear Lookbook - BellaNaija - August2014004 RAAH Ready to Wear Lookbook - BellaNaija - August2014003RAAH Ready to Wear Lookbook - BellaNaija - August2014005 RAAH Ready to Wear Lookbook - BellaNaija - August2014006 RAAH Ready to Wear Lookbook - BellaNaija - August2014002 RAAH Ready to Wear Lookbook - BellaNaija - August2014009RAAH Ready to Wear Lookbook - BellaNaija - August2014007 RAAH Ready to Wear Lookbook - BellaNaija - August2014010
Runway Showcase Credit Photography: Michael Mba and SubySinem for S TWO Media Styling: Mpona Lebajoa Styling Assistant: Lisa Chiwira Headwrap for look 11: Kiyanawraps www.kiyanawraps.com

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